A few months ago, I started an e-commerce store. As a business owner, you start to think about all the ways you can grow your store to get more sales.
One way to grow your e-commerce store is to get your products listed in as many channels as possible. List your products wherever you can and the sales will come rolling in!
While this may be true, imagine what actually goes into this: you need to make sure the product's inventory is accurate across all the locations. The last thing you need is someone buying from one place where it says you are in stock, but in reality you don't have the products in stock. Refunds aren't fun to issue – you lose a sale and the customer doesn't get the product.
This is a perfect software product opportunity – create a SaaS product that syncs the inventory of your store's products across all platforms. This is a great product to build because an e-commerce store owner instantly understands the value of the product.
In this case, the value is that no matter where your products are listed, you know that it matches with your actual inventory. This means less refunds, more happy customers, and more sales!
How I'd build an MVP
There's an endless amount of ecommerce inventory APIs out there, so let's stick to one particular flow: Shopify to a physical POS, such as Square.
We keep going back to using Zapier. In this case, you want to do the follow setup:
Super simple – if a new order comes in, you change inventory in Square.
After validating that this is something a store owner wants and have made your first sale through this, you can explore building out a software solution for this.
Some other places you might consider: syncing inventory to Amazon, Walmart, eBay etc. The reason for this is that these places have a ton of reach organically so if you list your products there, you can get them discovered organically as well.
E-Commerce Inventory Syncer
What if you can get more customers and reduce refunds by keeping your eCommerce store inventory up to date everywhere?